Sales across the year for Apple were down slightly, however.
What you need to know
Apple enjoyed a `spectacular` iPhone 12 launch which gave it a record 30% market share in Europe in Q4.
The market in Europe as a whole shrunk over the year, as did Apple`s sales in 2020.
A `spectacular` iPhone 12 launch helped Apple secure 30% of the market share in Europe during Q4, as the company shipped some 15.7 million iPhones.
From Counterpoint Research:
Apple may have declined slightly in 2020, but this doesn`t tell the full story. The decision to delay the launch of the iPhone 12 appears to have paid off, for two reasons. First, it gave the iPhone 11 and iPhone SE the opportunity to demonstrate remarkable longevity, selling continuously well in many markets throughout the year. And second, it built up demand for the new device which, when finally launched in October, sold spectacularly. In fact, the iPhone 12 was Apple`s most successful device launch to date, and drove Apple to a re...
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